Building A Good Reputation: Offline and General Practice

BUILDING A GOOD REPUTATION: OFFLINE & GENERAL PRACTICE

No matter how amazing your product is, how tight your business plan is or how noble your intentions are, a business’s success (especially a new one) ultimately lives or dies as a result of its reputation. Building a great reputation might seem straightforward in your head, but in practice, when there are so many other people involved, it can be a challenge to deliver your vision. 

Word of mouth is the best advertising you can get, and you want to ensure that what is being said about you and your business is all positive. Once the word is out, it is out of your control, so here are a few things you can do to make sure all the chat about you works in your reputation’s favour…


1. Follow Through:

The most important element to building a reputable brand is trust. You need to ensure that if you and your business promise something, that you deliver on that promise. This is a policy that you need to implement for both your customers and your staff, so that all that work with you feel that they are in a safe and capable pair of hands. 


2. Transparency

Honesty is also a highly valuable asset to a strong reputation. In every business there will be things that don’t go to plan, that’s just how it goes. You will be judged on how well you deal with these problems. Being honest about these not only shows that you are human, which is endearing, but also allows others to help and to sympathise. This creates further trust, community, and a richer resource for solving problems through teamwork.


3. Keep Your Filter On

Everything about your company should look intentional; always present as a business that is in control. There is a metaphor about the gracefulness of duck; although it appears to glide effortlessly across the water, its legs are motoring and racing away under the surface. You should look good, as should your team, your premises, your branding and your promotion. This presents an image of control, capability and professionalism; whatever the current situation may be. You never know who might be watching!


4. Feedback

By welcoming and encouraging feedback you show a willingness to do better. By striving to be better you are demonstrating a willingness to deliver a quality product to your customers that caters specifically to their wants and needs, and not to yours. It shows that you care.


5. Address Smack Talk

On occasion they may be rumours about your business. The mistake many make is to believe these will die away. Often, they do. But when they don’t, they can render permanent damage to a brand. So, if this does happen, make sure you address it publicly in as positive a way as possible. This will not only quell a rumour, but it will also show that you are not one to respond in an angry, brash or unprofessional manner.


6. Keep Talking

This is a habit that covers all previous points on this list, and is something that is important to both your staff and your clients. Be open and communicative at all times. The people around you need to be kept in the loop to feel informed and valued, and you need others to feel that they can come to you with any problem or idea that might crop up.

Tips on how to manage your Facebook Page successfully

TIPS ON HOW TO MANAGE YOUR FACEBOOK PAGE SUCCESSFULLY

Facebook is THE most popular social media platform so if you’re not on it then you’re missing a big business opportunity. Whether you’re setting up a business page for the first time or you’re looking for ways to improve your existing one then you’re doing the right thing – Facebook currently has 2.23 billion active monthly users.

To reach all of these people and to stand out from the crowd then we have a few tips to help you on your way.

 

Set Up Your Page Correctly – Don’t Create A Personal Account For Your Business

So many people do this by mistake and it’s easily done but if you don’t set up yourself up as a Business Page then you’re missing out on so many opportunities. Facebook Business Pages allow you to use the content creation tools, paid promotional opportunities, and analytics/insights. Not only that the biggest barrier is if you use a personal profile you only allow people to send you a friend request rather than allowing them to simply like or follow your page.


Determine the ideal timings and frequency of your posts

Experiment with your timings and learn when your audience is online to enable you to achieve the best possible engagement. Once you have posted at various times, start scheduling your content to control when your posts go out.


Get the content balance right

To have an effective Facebook Business Page you need to have the right balance of content. If you overly push your products and are constantly over the top selling then your audience will switch off, make sure you share posts that inform, entertain and inspire your audience. Use Facebook as a tool to educate and communicate with your audience first and selling should always be simmering away in the background.


Use images

Every post that goes out should include an image, video, or even gif in every post! These visual aids will grab your audience’s attention more effectively than text alone would in a newsfeed. Remember to use images that you have permission for. There are loads of website out there that provide free stock images. Try these to get you started:

  • Unsplash – great creative images and all completely free!
  • Stocksnap – Take a look, there are loads of options here too.

Talk to your customers

It’s important that you’re not just posting but that you engage with your audience. You are  measured by the level of communication you have with your followers and it improves your ranking if you’re consistent and attentive to you customers each day. Also why not try to start a conversation, ask questions in you post or engage with someone else’s business page that is relevant to you.


Review and measure your posts

Know your audience and understand your post performance. Facebook provides you with detailed insights into your page and audience behaviour. To enable you to improve your channel you need to be monitoring the content that you’re posting and understand what works.

These handy tips should help you to get started! There are many aspects to Facebook and lots of things that you can be doing to constantly improve you page. Have you had any specific issues with setting up a Facebook page? Let us know in the comments below.

Personal trainers you should be following on Instagram

PERSONAL TRAINERS YOU SHOULD BE FOLLOWING ON INSTAGRAM?

Instagram done well can be a really effective tool to promote your training and gives your audience a glimpse behind the scenes and a chance to show the person behind the business. For some inspiration we put together a list of personal trainers to get you moving. Enjoy our list of qualified professional trainers who use instagram well and share a mixture of great content with their audience.

 

Joe Holder – @ochosystem

New York City based Nike Trainer Joe Holder has a great account that educates his audience. His reading lists are brilliant and his instagram is a mix of professional shots, video content and relaxed day to day personal photos.


Amanda Bisk – @amandabisk

Amanda is a former Elite Pole Vaulter whose splits will always impress. Her account is a nice balance of sleek photographs and snaps of her two sausage dogs and her partner. Her use of stories across the top of her account is a nice way to showcase what she does too.


Kemo Marriott – @kemomarriott

Bangkok based personal trainer Kemo uses his account in a great way using a mix of stylish photography that also include images of him with his customers and daily activities. His account is always well thought out when you look at the locations and the setting for his photography.


James Duigan – @jamesduigan

Family man and author of ‘Clean and Lean Diet’ has a very real and educational account that all personal trainers should follow. His message is that he aims to help “Men and women from all walks of life realise their physical and mental potential”.


Kemo Marriott – @kemomarriott

Bangkok based personal trainer Kemo uses his account in a great way using a mix of stylish photography that also include images of him with his customers and daily activities. His account is always well thought out when you look at the locations and the setting for his photography.


Amy Silverman – @amysilvermanfitness

Amy’s account is a nice example of how you can use your channel as a type of vlog. She pushes her training programme on her Instagram but mainly shares pictures of her working out, eating, travelling and all her pets. She uses her daily story a lot too.


Kemo Marriott – @kemomarriott

Bangkok based personal trainer Kemo uses his account in a great way using a mix of stylish photography that also include images of him with his customers and daily activities. His account is always well thought out when you look at the locations and the setting for his photography.


Kaisa Keranen – @kaisafit

Kasia shows her audience how they can literally work out anywhere – any time. Her viral toilet roll workout grew her audience massively and shows that you don’t always have to be serious when promoting your business.


Bret Contreras – @bretcontreras1

Known at the ‘Glute Guy’ Bret has a PHD in Sports Science. His account is full of great advice and tips, before and after motivational images and videos of his workouts to help his audience to improve their technique.


Each account is very different but shows how you can create a channel that targets your audience and how you can be versatile with your content. You don’t have to be a certain style to guarantee a big following, what you do will appeal to someone. Keep at it and keep posting great content for people to enjoy.

Before you set up your social accounts make sure that you get qualified first. Find out more about Body Focus and our personal trainer courses – contact us today.

Getting The Look of your Business Right

BRANDING TO MAKE YOUR BUSINESS MORE ATTRACTIVE

What about some of the more fun and interesting aspects of your business, such as its branding and make it look good and stick out from the crowd?!

Whether its your own name or something else, creating the right messaging for your business is crucial. You want to give people the impression that your business is professional, easy-to-understand and fits with their expectations. This is where you need to consider where your business sits in the world, who are you advertising too, who is it that’s going to buy from you. You may be skilled in a particular area of personal training, or you might complement your personal training sessions with nutritional advice.

You may work with people from particular walks of life or specialise for women, men, fitness, weight management or be more general. The point is that your business needs to tell people what you do and what it will do for them and that’s not always possible in just a with a name or logo and so you need to consider your branding as the overall asthetic of what you do. That’s from the content you write on your social media, the filter you use on instagram to the business cards you give out to prospects. Your business name is the start, you need to live an nourish brand and grow your reputation. We’ll look at this next at getting the ‘right look for your business’.

Getting the right look for your business can be tough. There are lots of tools online that we’ll reference here to help you get yourselves started. But lets start the process and order of priority, consider do you need?

  1. A company logo, if its yes then look at:
    • Is it a symbol/icon you want or just text?
    • Is there a strap line to sum up what you do e.g. Nike’s ‘Just do it’
    • What colours do you like, what colours suit your companies ethos and attitude
    • What is that ethos and attitude, what do you want people to think about your business
    • Who can design this for you, you can always go online to find one but how to you get what you want?

So how do you actually start this process?

The easiest place to start is looking at what you like online. This is ultimate resource, don’t kid yourself, there’s a lot of businesses out there like yours and any graphic designer will tell you their probably no original ideas out there. That means you need to research, research, research. Find logo’s of other companies and personal trainers you like, search Google for Personal trainer logos and start bookmarking what you like. And document why you  like them. Come back to them at a different time it

 

It can be tough to know when to get professional help and when not too. A lot of the time this will depend on you and your skill sets – but don’t give yourself a hard time – you can’t do everything. So be honest about what’s good and what’s not and have some around to tell you. Preferably someone who isn’t your nearest and dearest as they might not want to offend you!

 

Lets get the order right first! So these are things your going to need and these are some of the people that will be able to help you do it…

  1. Your friends and family. The following list of people you are probably going to need are already people that you know.

A Guide to Starting your own Personal Trainer Business

A GUIDE TO STARTING YOUR OWN PERSONAL TRAINER BUSINESS

If you have completed your level 3 personal trainer course and are now looking to start building your career and earning money. Body Focus can provide you with some of the key steps that will help you build a part-time of full-time business.

We are also developing an employment portal that will allow you to advertise your skill set and help people and businesses find you. Businesses and people looking for personal fitness instruction contact Body Focus with vacancies and opportunities and as a graduate of Body Focus’s personal fitness courses we will bring these opportunities to you, for FREE.

Obviously, you’re in competition with other personal trainers and so building a good profile to showcase what you can do, what skill sets you have and what others say about you is key to your development and key to offering security to your customers. We’ll guide you through some of the fundamentals about starting up a business. So lets take a look at some of these:

1. Starting a business.
2. Insurance for you and your business.
3. Getting the look of your business right.
4. Building a good reputation:
online reputation
Your reputation in the world (offline)

5. Making sure you get social media right.
Instagram – To Use or Not to Use?
Instagram – Who to Follow?
Instagram – Can Personal Trainers Make Money on Instagram
Facebook – Managing Facebook Pages
The Secret to Good Content
6. Generating new leads and business, which includes:
Your Website
Your SEO
Your legal privacy policy and GDPR requirements

This 6 part series begins with some of the fundamentals to starting your business for yourself. Along the way we’d like to help where we can with tips and tools that you might find useful to earn money, or make your life easier. Here’s some of the Free tools Body Focus provide that you might find useful:

Earnings calculator (for employed and self-employed)
Basal Metabolic Rate Calculator (metric and Imperial measurements)
– A 3 part series to help understand Nutrition: https://www.body-focus.co.uk/dieting-and-nutrition/
– A series of blogs focused on becoming a personal trainer, to the best APPS, best nutrition, tools and techniques: https://www.body-focus.co.uk/blog/