Online personal training programs (and how they can help your development)

Online personal training programs (and how they can help your development)

A step back into the classroom may fill many of us with dread! For lots of learners today, online is the best way to go, offering the flexibility to learn at your own pace, in your own time and space. Practical skills need to be learnt with people in the right environment but the theory is something you can do at your own pace. Here are some of the other benefits:


1. Flexibility

There is often no typical working day for a personal trainer, with sessions beginning in the early morning through to late at night, weekdays and weekend. For many personal trainers gaining their academic qualifications, online learning can fit perfectly into this type of structure.

Learning in this way means that every aspect of the course can be delivered online so you can fit this into your working week, however it looks.


2. What’s involved

An online personal training course will mirror a practical learning program and include every element and necessary step to get you the qualification.

Helping clients meet their goals is the over-arching emphasis exploring anatomy, psychology, training design, principles of training and physical activity supported by guidance around diet, lifestyle and well-being.


3. How long will it take?

Completing an online program depends on whether you want to complete a short courses which may only take a couple of weeks to six months for a traineeship. The cost anywhere from £500 to £1800 but with many traineeships and 19+ eligible for grants and funding.

Many online classes offer include interactive training sessions where presentations are delivered online with Q&A sessions built in.

Some courses require a practical exam at a test centre – these exams can be scheduled to fit in with your own schedule.

Learn more about how to gain your personal trainer certification and some useful tools to help you stay focussed an manage your time.

How to achieve ‘PT certification

How to achieve ‘PT certification’


What do I need to do to become a personal trainer

PT certification begins when Personal trainers generally have a background in the health and fitness industry, typically as an instructor with some form of official qualification including:

A huge range of Personal training courses are available through Body Focus. Carry out your research and explore the many opportunities to find out what type of learning works best for your and your lifestyle.

If you already work in the fitness industry, you could consider taking the Level 3 Advanced Fitness Instructor to achieve Personal Trainer Status.

Professional membership of organisations including Register of Exercise Professionals (REPs) or National Register of Personal Trainers (NRPT) can be really beneficial to you and your business and shows your commitment to working under certain recognised principles.

Public liability insurance is also a must for personal trainers as is a recognised first aid certificate award which includes how to administer CPR.

Review some the resources we’ve put together to help you study and achieve your personal trainer certification.

What Are Your Legal Privacy and GDPR Requirements?

WHAT ARE YOUR LEGAL PRIVACY & GDPR REQUIRMENTS?

The GDPR (General Data Protection Regulation) is a set of rules laid about by the EU in May 2018 around how businesses are required to deal with personal data. Sounds like a right laugh when you put it like that doesn’t it? But whether you like it or not, whatever your business model, you must make sure that you comply with these rules. Although it is an EU law, it is showing no signs of changing, regardless of the status of Britain’s membership. Now, this may seem daunting, but if you are vigilant about your data practices from the outset, hopefully the task won’t be too arduous.

If you click here you will find a very comprehensive and lengthy checklist on what to do to ensure your GDPR compliance. However, before you delve in to that, take a look at our slightly less stressful list of principles upon which the GDPR has been built. With any luck you will find that you are already more compliant than you first thought…


1. Be Lawful, Transparent and Fair

Lawful. Any information you acquire from a client must have been obtained by lawful means. All of these are laid out in the official GDPR guidelines.

Transparent. You must make is explicitly clear what you are using a client’s data for, how long it will be kept and what the processing time will be.

Fair. Basically, you need to keep your word to your clients as regards their data. You must only use the information they have given you for what you have told them you would. No extras!


2. Collect the Minimum Data Required

The GDPR is designed to ensure that you collect only the data that is required to carry out your business. To comply with the regulation, you will have to prove that the information you collect is relevant to your business. So, when creating your data policy, be as economic as possible.


3. Accurate and Up-To-Date

Any personal information you collect needs to be kept up to date. If personal details or accounts are out of date, they need to be gotten rid of as retaining outdated information is in breach of the GDPR.


4. Specific Retention Period

All data collected should be collected in the understanding that it will only be retained for a certain period of time. You will have to prove that the retention of the data for your chosen period is of genuine use and benefit to your business. Any information kept after the specified time will need to be removed from your system.


5. Security

Your collected data must be anonymous where possible, and all of the data you process should be under the protection of sufficient cyber security measures. Essentially, you must be able to prove that all of your information is safe from hackers and that it has a number of fail-safe measures in place.


6. Accountability

Every data policy and every system put in place needs to have been carefully planned and recorded in official documentation. This means that every decision made around day-to-day data collection can be justified or measured against your official business policies and guidelines.

These are the GDPR principles in simple form. If you already do all of these then you are on the right lines already. If not, it would be best to align your business with these principles before diving in to the full GDPR checklist.

Building A Good Reputation: Online Profile

BUILDING A GOOD REPUTATION: ONLINE PROFILE

As you probably know, you cannot build a successful business these days without a strong and positive online presence. The online side of your business should not be undervalued or under-resourced and should be taken seriously as it is can be un unpredictable and quickly developing beast.

The internet has the ability to make a sensation of you and your business, but it can also drag it down. This is not entirely in your control, but there are many things you can enact as part of your online practice to ensure that your brand gains the traction that you desire.


1. User Friendly Website

Anyone interested in your business is bound to visit your website. I don’t know about you, but when a company’s website is either outdated, badly designed or difficult to navigate I tend to go off the brand a little. Your site is your shop window, the thing that will switch a potential customer either on or off, so it should reflect your brand and its values perfectly. Invest in design, ensure that it is engaging without offering unnecessary information, and most importantly, keep it current with regular news and updates.


2. Request Positive Reviews

This might sound oddly needy, but it is now pretty commonplace. Most of us understand the need for online support in order to stick out from the crowd, and if a customer is happy with a service or product, a ‘like’, ‘share’, or quick review is not too much to ask. So, make a review request a regular part of any promotional material you send out there. What have you got to lose?


3. Local and Online Support

Reach out to related businesses and influencers from your industry, as well as related businesses in your local geographical area. This is a good way to not only get your name around, but also to create a business community and support network around your brand. It is also a great idea to add your business details to any online communities related to your industry; groups and directories, for example.


4. Keep An Eye On Review Platforms

It is possible to track your online reputation with the help of applications such as Google Alert and RSS Reader. This will notify you of any talk about your company on blogs, review platforms and social media. Tracking this will allow you to see where you can improve more easily. Also, make sure that the profiles of your business on review sites are kept up to date and consistent across platforms; this is important for your tracking algorithms to work effectively and to illustrate that you are committed to being current.


5. Keep Your Output Positive and On-Brand

Positivity and consistency across all online output is important. There will be haters online, and you must ensure that your responses are not only positive but consistent with the values of you and your brand. Having a clear set of guidelines on the parameters in which your online output should sit is important in order send a clear message to the world about your companies processes and attitudes.


6. Have A Good Business

The most important thing when trying to build a well-regarded brand is simply to run a good business. If your service or product is of the highest quality and is well managed, hopefully the majority of your online traction will take care of itself!

Generating New Leads: Your SEO

GENERATING NEW LEADS: YOUR SEO

SEO (Search Engine Optimisation) does what is says on the tin; making sure all of your content is SEO rich increases the visibility of your business through search engines. The principles of this are actually quite simple to implement, and even a rudimentary application of its fundamental strategies can have a significant positive effect on your online visibility.

The biggest skill with SEO is to pepper it throughout your written content without anyone noticing. One you have that down, slipping it onto your various platforms should be no problem at all. Here’s a few ideas on how to get started…


1. Website Content Optimisation

Keywords. When people search for businesses like yours online, what words to they put into the search bar? The answer to this question will give you your keywords. If you can identify these keywords and then thread them amply and discreetly through your site, you will be well on the way to significantly enhancing your visibility.

Long Tail Keywords. These normally consist of three to four words, and are short phrases much more specific to your site than a single keyword. It is good to identify a few of these to put throughout your website for when a potential customer is searching quite specifically. For example, ‘body-building-gym-Liverpool’, is much more specific than ‘gym’.

Responsive Site. Make sure that there are various versions of your site appropriate to the device on which they are being viewed. Your website may look top drawer on a desktop, but might look terrible on a phone or tablet. Having as responsive site ensures that your domain is much more accessible and user friendly.


2. Active Blog

Most successful websites now have blogs. Although it is not essential, is has many positive effects on both your image and your SEO standings. Blogs make your business look active and up to date as well as offering an opportunity to cram more keywords and tags onto your platform.

Links. Linking to other relevant content on other sites strengthens your SEO. Try and do this as subtly as possible; integrating hyperlinks to relevant words and themes within your blog content.

Consistency. Google knows when you are being active. Activity and updates will keep your business buoyant within search engines. To sustain this, ensure that you are posting not only often, but consistently.

Quality. It is no use cramming your blog posts with links and keywords if they are not useful or do not make any sense. The content still has to be of a good quality. Customers will return to sites where they are guaranteed to engaged by what is being offered, and hopefully make noise about it online, which will, of course, support your SEO.


3. Image Tags

There are many ways in which you can sneak in keywords. One such way is to give any images you include in your online material an ‘alternative tag’. This is a setting that you will be able to access when you are uploading your images. Inserting a keyword or even a long tail keyword in this section will support your site with essentially invisible SEO.

Building A Good Reputation: Offline and General Practice

BUILDING A GOOD REPUTATION: OFFLINE & GENERAL PRACTICE

No matter how amazing your product is, how tight your business plan is or how noble your intentions are, a business’s success (especially a new one) ultimately lives or dies as a result of its reputation. Building a great reputation might seem straightforward in your head, but in practice, when there are so many other people involved, it can be a challenge to deliver your vision. 

Word of mouth is the best advertising you can get, and you want to ensure that what is being said about you and your business is all positive. Once the word is out, it is out of your control, so here are a few things you can do to make sure all the chat about you works in your reputation’s favour…


1. Follow Through:

The most important element to building a reputable brand is trust. You need to ensure that if you and your business promise something, that you deliver on that promise. This is a policy that you need to implement for both your customers and your staff, so that all that work with you feel that they are in a safe and capable pair of hands. 


2. Transparency

Honesty is also a highly valuable asset to a strong reputation. In every business there will be things that don’t go to plan, that’s just how it goes. You will be judged on how well you deal with these problems. Being honest about these not only shows that you are human, which is endearing, but also allows others to help and to sympathise. This creates further trust, community, and a richer resource for solving problems through teamwork.


3. Keep Your Filter On

Everything about your company should look intentional; always present as a business that is in control. There is a metaphor about the gracefulness of duck; although it appears to glide effortlessly across the water, its legs are motoring and racing away under the surface. You should look good, as should your team, your premises, your branding and your promotion. This presents an image of control, capability and professionalism; whatever the current situation may be. You never know who might be watching!


4. Feedback

By welcoming and encouraging feedback you show a willingness to do better. By striving to be better you are demonstrating a willingness to deliver a quality product to your customers that caters specifically to their wants and needs, and not to yours. It shows that you care.


5. Address Smack Talk

On occasion they may be rumours about your business. The mistake many make is to believe these will die away. Often, they do. But when they don’t, they can render permanent damage to a brand. So, if this does happen, make sure you address it publicly in as positive a way as possible. This will not only quell a rumour, but it will also show that you are not one to respond in an angry, brash or unprofessional manner.


6. Keep Talking

This is a habit that covers all previous points on this list, and is something that is important to both your staff and your clients. Be open and communicative at all times. The people around you need to be kept in the loop to feel informed and valued, and you need others to feel that they can come to you with any problem or idea that might crop up.

Can personal trainers make money on Instagram?

CAN PERSONAL TRAINERS MAKE MONEY ON INSTAGRAM?

Product placement and sponsorship is another potential revenue stream for you to use as a personal trainer. If you think about the bigger accounts that you follow you’ll be able to notice that all of them do it at some point.  Once you’ve grown a big enough audience on your channel you can approach brands that suit you and your business and work together.

You will notice this on the personal trainers you should be following on Instagram blog post. Big industry influencers link themselves to products and organisations that can help them and their business but also compliment their brand too.


What Can You Make Money From?

Think about the products or organisations that you like yourself and also companies that share your beliefs eg. is it ethically made? Who is it associated with?

This is important as you will be directly associated with these companies. Make sure that you make an educated decision before you go into business with anyone.

So get building your audience! Once you’ve gain a following you’ll be able to approach companies to see if you can generate another stream of income. You need to be clever in business and this is a legitimate way for you to work within the industry and also help you to get noticed by being associated with other bigger brands.

If you haven’t yet set yourself up as a personal trainer and looking to start, get qualified today with courses from Body Focus – find out more.

 

The secret to good content – what every personal trainer should know

THE SECRET TO GOOD CONTENT – WHAT EVERY PERSONAL TRAINER SHOULD KNOW

What Is Your Style?

As a personal trainer you will have a certain style and you will naturally write and post in a certain way – you are your brand. The branding on all your communications should reflect you and feel right. Once you’ve found it, develop it and ensure that everything you do is within this style so your audience becomes familiar and recognises you straight away.


Know Your Audience:

What should influence your content and be the main reason for the content you create is your target audience. Who is your audience? What is their age, gender, location? This will have a massive impact on the type of content you create.

Eg. If you have a larger male audience then maybe you would use more of a masculine design and share content that speaks more to them.


What Are Your Competitors Doing?

Have a look at your competitors. What are they doing? What style and tone are they using?

Get some inspiration and see how you can create your own content using some of their ideas. There is nothing wrong with developing upon someone’s idea but be sure that you make it your own.


Get Organised

Content can take time to create but if you’re organised you can plan out you activity. It’s important to look ahead so you don’t miss any key dates that can help your business. There are loads of free resources online where you can build calendars, schedule content or quickly create a plan so you can make sure you stay on top of those important dates.


Be Brave

Don’t be scared to try new things, setting up and creating something new is scary but it’s important to be brave and bold when creating and sharing content. Let’s be honest we only remember the content that  is different and stands out so you need to experiment to see what works.


You Don’t Always Have To Spend Money To Make Money

If it’s a bad idea no matter how much money you throw at it your audience will notice so you’ll be glad to know that you don’t need a massive budget to create something that people will like. Using your smartphone is a great place to start, start taking pictures, short videos and build up a catalogue of content that you can share.

There are many types of trainers out there and you are one of them. Research is the best place to start and see what you like and how you want to represent yourself before you get started. More importantly GET STARTED, you will find a rhythm and you will soon be great content creators. Before you begin to share your content you should also make sure that you’re qualified and able to train. Body Focus provides a range of courses for fitness professional – find out more

Tips on how to manage your Facebook Page successfully

TIPS ON HOW TO MANAGE YOUR FACEBOOK PAGE SUCCESSFULLY

Facebook is THE most popular social media platform so if you’re not on it then you’re missing a big business opportunity. Whether you’re setting up a business page for the first time or you’re looking for ways to improve your existing one then you’re doing the right thing – Facebook currently has 2.23 billion active monthly users.

To reach all of these people and to stand out from the crowd then we have a few tips to help you on your way.

 

Set Up Your Page Correctly – Don’t Create A Personal Account For Your Business

So many people do this by mistake and it’s easily done but if you don’t set up yourself up as a Business Page then you’re missing out on so many opportunities. Facebook Business Pages allow you to use the content creation tools, paid promotional opportunities, and analytics/insights. Not only that the biggest barrier is if you use a personal profile you only allow people to send you a friend request rather than allowing them to simply like or follow your page.


Determine the ideal timings and frequency of your posts

Experiment with your timings and learn when your audience is online to enable you to achieve the best possible engagement. Once you have posted at various times, start scheduling your content to control when your posts go out.


Get the content balance right

To have an effective Facebook Business Page you need to have the right balance of content. If you overly push your products and are constantly over the top selling then your audience will switch off, make sure you share posts that inform, entertain and inspire your audience. Use Facebook as a tool to educate and communicate with your audience first and selling should always be simmering away in the background.


Use images

Every post that goes out should include an image, video, or even gif in every post! These visual aids will grab your audience’s attention more effectively than text alone would in a newsfeed. Remember to use images that you have permission for. There are loads of website out there that provide free stock images. Try these to get you started:

  • Unsplash – great creative images and all completely free!
  • Stocksnap – Take a look, there are loads of options here too.

Talk to your customers

It’s important that you’re not just posting but that you engage with your audience. You are  measured by the level of communication you have with your followers and it improves your ranking if you’re consistent and attentive to you customers each day. Also why not try to start a conversation, ask questions in you post or engage with someone else’s business page that is relevant to you.


Review and measure your posts

Know your audience and understand your post performance. Facebook provides you with detailed insights into your page and audience behaviour. To enable you to improve your channel you need to be monitoring the content that you’re posting and understand what works.

These handy tips should help you to get started! There are many aspects to Facebook and lots of things that you can be doing to constantly improve you page. Have you had any specific issues with setting up a Facebook page? Let us know in the comments below.

Personal trainers you should be following on Instagram

PERSONAL TRAINERS YOU SHOULD BE FOLLOWING ON INSTAGRAM?

Instagram done well can be a really effective tool to promote your training and gives your audience a glimpse behind the scenes and a chance to show the person behind the business. For some inspiration we put together a list of personal trainers to get you moving. Enjoy our list of qualified professional trainers who use instagram well and share a mixture of great content with their audience.

 

Joe Holder – @ochosystem

New York City based Nike Trainer Joe Holder has a great account that educates his audience. His reading lists are brilliant and his instagram is a mix of professional shots, video content and relaxed day to day personal photos.


Amanda Bisk – @amandabisk

Amanda is a former Elite Pole Vaulter whose splits will always impress. Her account is a nice balance of sleek photographs and snaps of her two sausage dogs and her partner. Her use of stories across the top of her account is a nice way to showcase what she does too.


Kemo Marriott – @kemomarriott

Bangkok based personal trainer Kemo uses his account in a great way using a mix of stylish photography that also include images of him with his customers and daily activities. His account is always well thought out when you look at the locations and the setting for his photography.


James Duigan – @jamesduigan

Family man and author of ‘Clean and Lean Diet’ has a very real and educational account that all personal trainers should follow. His message is that he aims to help “Men and women from all walks of life realise their physical and mental potential”.


Kemo Marriott – @kemomarriott

Bangkok based personal trainer Kemo uses his account in a great way using a mix of stylish photography that also include images of him with his customers and daily activities. His account is always well thought out when you look at the locations and the setting for his photography.


Amy Silverman – @amysilvermanfitness

Amy’s account is a nice example of how you can use your channel as a type of vlog. She pushes her training programme on her Instagram but mainly shares pictures of her working out, eating, travelling and all her pets. She uses her daily story a lot too.


Kemo Marriott – @kemomarriott

Bangkok based personal trainer Kemo uses his account in a great way using a mix of stylish photography that also include images of him with his customers and daily activities. His account is always well thought out when you look at the locations and the setting for his photography.


Kaisa Keranen – @kaisafit

Kasia shows her audience how they can literally work out anywhere – any time. Her viral toilet roll workout grew her audience massively and shows that you don’t always have to be serious when promoting your business.


Bret Contreras – @bretcontreras1

Known at the ‘Glute Guy’ Bret has a PHD in Sports Science. His account is full of great advice and tips, before and after motivational images and videos of his workouts to help his audience to improve their technique.


Each account is very different but shows how you can create a channel that targets your audience and how you can be versatile with your content. You don’t have to be a certain style to guarantee a big following, what you do will appeal to someone. Keep at it and keep posting great content for people to enjoy.

Before you set up your social accounts make sure that you get qualified first. Find out more about Body Focus and our personal trainer courses – contact us today.