Online personal training programs (and how they can help your development)

Online personal training programs (and how they can help your development)

A step back into the classroom may fill many of us with dread! For lots of learners today, online is the best way to go, offering the flexibility to learn at your own pace, in your own time and space. Practical skills need to be learnt with people in the right environment but the theory is something you can do at your own pace. Here are some of the other benefits:


1. Flexibility

There is often no typical working day for a personal trainer, with sessions beginning in the early morning through to late at night, weekdays and weekend. For many personal trainers gaining their academic qualifications, online learning can fit perfectly into this type of structure.

Learning in this way means that every aspect of the course can be delivered online so you can fit this into your working week, however it looks.


2. What’s involved

An online personal training course will mirror a practical learning program and include every element and necessary step to get you the qualification.

Helping clients meet their goals is the over-arching emphasis exploring anatomy, psychology, training design, principles of training and physical activity supported by guidance around diet, lifestyle and well-being.


3. How long will it take?

Completing an online program depends on whether you want to complete a short courses which may only take a couple of weeks to six months for a traineeship. The cost anywhere from £500 to £1800 but with many traineeships and 19+ eligible for grants and funding.

Many online classes offer include interactive training sessions where presentations are delivered online with Q&A sessions built in.

Some courses require a practical exam at a test centre – these exams can be scheduled to fit in with your own schedule.

Learn more about how to gain your personal trainer certification and some useful tools to help you stay focussed an manage your time.

Lifelong learning for personal trainers (routes through to added value and nutritionists)

Lifelong learning for personal trainers (routes through to added value and nutritionists)

Personal trainers and nutritionists go hand in hand. When you  are at the start of your personal training journey and are adapting to a new way of working based around the provision of fitness sessions to various clients. However, this is just the tip of the iceberg in terms of future opportunities within you new career. Consider the following and maximise your career potential:


1. Alternative revenue streams

Consider the bigger picture and explore what other lifestyle areas your clients may be interested in. Diet and lifestyle clearly go hand in hand – coaching in these areas can be a great add-on to a personal training service. Becoming a nutritionist is a natural way to develop your specialism because it offers such a close alignment to being healthy and helping your client understand exercise and fitness is also intrinsically linked to diet. It is important to also realise the difference between a dietitian and a nutritionists as the advice you give may need to have more professional backing.

Fitness aids can also form part of your wider PT product offer. Monitors and fitness trackers allow clients to measure achievements, showing progress and changes in the clients body.

Developing your own merchandise is also a great way to develop your brand and your business. It can help nurture a team spirit between you and the client and cultivate a sense of loyalty and retention.


2. Be flexible

Understand that your clients don’t necessary want long and intense personal training sessions. If possible split your sessions into half hours starting from 30 mins and working your way up. In doing this you are maximising your earning potential and showing clients that you are prepared to be flexible.

Group training programs can also be a cost effective approach for clients and can still give you a good return.


3. Incentivise your clients

We all love a discount – who doesn’t!! Discounts and packages can be very attractive and encourage long term buy in. Offering programmes complete with fitness, nutrition, lifestyle elements is another good way of solidifying client relationships.

Be flexible in your approach and carry this through to payment plans, allowing your clients to pay in a way that is realistic for them. In doing this you’re far more likely to retain your clients in the long term rather than in short bursts.

Learn to manage your time as you become a personal trainer

Learn to manage your time as you become a personal trainer

Time management for a personal trainer is critical. Allocating time to the various areas that make up our role can be challenging but once you’ve mastered it, life as a PT will become so much simpler!

Consider the following for a more structured and cohesive day:


1. Goals!

Ask yourself, ‘what are my goals for the day, week month?’ – note them down and refer to them regularly. List your objectives and tick them off when you’ve hit your target.


2. Make decisions and stick with them

Being decisive, making clear decisions and sticking with them will help you feel more in control and give you a clear purpose and objective.


3. Priorities

Understand what is important and list your aims in order of priority.


4. Delegate

Do you really have to do everything yourself? Are there certain tasks that you can ask others to do? If so, and its cost effective, then do it!

 Look after your well-being.

 

Do you have a tendency to say yes to everything? This isn’t always the best route. Sometimes it’s ok to say no and to recognise you have enough your plate. Always look after yourself and know your limits.

Make sure you use the resources and tools available to you like our BMR calculators. And all our resources just to save you that extra bit of time. There’s no point in reinventing what’s already out here.

How to achieve ‘PT certification

How to achieve ‘PT certification’


What do I need to do to become a personal trainer

PT certification begins when Personal trainers generally have a background in the health and fitness industry, typically as an instructor with some form of official qualification including:

A huge range of Personal training courses are available through Body Focus. Carry out your research and explore the many opportunities to find out what type of learning works best for your and your lifestyle.

If you already work in the fitness industry, you could consider taking the Level 3 Advanced Fitness Instructor to achieve Personal Trainer Status.

Professional membership of organisations including Register of Exercise Professionals (REPs) or National Register of Personal Trainers (NRPT) can be really beneficial to you and your business and shows your commitment to working under certain recognised principles.

Public liability insurance is also a must for personal trainers as is a recognised first aid certificate award which includes how to administer CPR.

Review some the resources we’ve put together to help you study and achieve your personal trainer certification.

Useful resources for your personal trainer certification

USEFUL RESOURCES FOR YOU PERSONAL TRAINER CERTIFICATION

Professional development is an important part of your journey to becoming a qualified full or part time personal trainer. Finding the time to study and balancing that with practical growth and general business development can be a challenge. Luckily for us in today’s internet-savvy world of work and leisure, there are some brilliant online tools that can help you learn remotely as you work towards your personal trainer certification.

Check out some of these brilliant websites:


1. Grammarly

For many personal trainers, writing isn’t our greatest strength but is a necessary part of our study. To make life easier and for a touch of guidance, take a look at ‘Grammarly’ and benefit from some guidance, advice and checks on how spot on your grammar really is.

Visit their website.


2. Schooltraq

Planning is an important part of studying as is recognising and meeting deadlines. If you feel you would benefit from a touch more structure, ‘Schooltraq’ could be for you, helping plan and track your work with updates through your phone.

Learn more here.


3. Evernote

A long establish and well used online tool, ‘Evernote’ is incredibly useful for personal trainers on the go! With so many new and different aspects of study to consider, it’s a great idea to make notes when you’re on the move – ‘Evernote’ allows you to do exactly this on whichever device your using.

Have a look here Evernote.


4. Udemy

If you feel that you would benefit from some extra learning in certain areas – first aid or nutrition for example – the Udemy site is a perfect tool. Here you can access thousands of on line training courses that can help you build your personal training learning portfolio.

Take a look here website


4. HowToStudy

This is a really useful learning aid that offers relevant advice on how best study for a specific subject, in this instance personal training. Also included are essential guides, visual learning, mind mapping and a lot more!

Find out more here website.

Generating New Leads: Your Website

GENERATING NEW LEADS: YOUR WEBSITE

Fresh custom is essential to growing your business. Not only do new customers bring in more revenue, but they are also a great asset when it comes to spreading the word about how fantastic you and your brand are. But the online market is so very crowded, and people like to go with what they know. So, how do you both stand out from the crowd and convince potential customers to step out of their comfort zone and take a chance on your service?

Having an online strategy for lead generation is now an absolute ‘must-have’ for any company. This idea can sound alien or even intimidating, but there are actually some very simple steps you can take to ensure that your website is in the best place possible to start creating some fresh custom. 


1. Identify Your Best Traffic Platforms

First of all, look at what is already working for you. Conduct an audit of all your online channels and platforms to see where the majority of your online traffic and engagement is coming from. The most common sources of high customer interaction are the following: Social Media, E-mail Marketing, Blog Posts and Live Chats.

If, for example, it turns out that most people click through to your site via Social Media, you need to ensure that the content that they click through to keeps them interested and coming back form more. Indeed, if the page your customers come to can encourage them to share content related to you (videos, blogs, memes, etc.), so much the better for spreading your brand.


2. Optimise Your Process

How do you know if one version of your site works better than another? The best way to work this out is to run an A/B test. This will essentially split the visitors your site down the middle, half will get one version of your landing page, the other half will gain access to the alternate. You will then gain statistics as to which version works best for lead generation. In this instance we measure lead generation by the number of visitors that are engaged enough by your content to furnish you with the personal information that would render them a legitimate lead.

In order to improve your website’s overall effectiveness you will need to test various versions of your ‘Calls to Action’, your ‘Landing Pages’ and your ‘Thank-you pages’.


3. Homepage CTA’s

A CTA (Call to Action) is essentially a link that tells your customers exactly what you want from them. These should be present and clear on your home and landing pages. The most common and effective calls to action are…

Subscribe Buttons. Generally speaking customers aren’t ready to fully engage the first time they visit your site, so a barrage of information and pressure to buy is a real turn off. However, a subscription for updates is much less aggressive, and requires no real effort or obligation from them.

Free Trial. This is an incredible way to create business. First of all, everybody loves free stuff, so a free trial is sure to entice. Also, in order to gain access to your free trial your customer will need to provide their personal information, or their e-mail address at he very least. This way you have created an opportunity to prove the quality of your product and gained a legitimate lead.


4. Keep Testing

These are just a few of the basic ways to optimize lead generation. Whether you graduate to more advanced methods or not, they key to all of this is to never sit back and stop testing. Always strive to keep ahead of the curve and to develop your relationship with your customers; both current and potential.

Building A Good Reputation: Online Profile

BUILDING A GOOD REPUTATION: ONLINE PROFILE

As you probably know, you cannot build a successful business these days without a strong and positive online presence. The online side of your business should not be undervalued or under-resourced and should be taken seriously as it is can be un unpredictable and quickly developing beast.

The internet has the ability to make a sensation of you and your business, but it can also drag it down. This is not entirely in your control, but there are many things you can enact as part of your online practice to ensure that your brand gains the traction that you desire.


1. User Friendly Website

Anyone interested in your business is bound to visit your website. I don’t know about you, but when a company’s website is either outdated, badly designed or difficult to navigate I tend to go off the brand a little. Your site is your shop window, the thing that will switch a potential customer either on or off, so it should reflect your brand and its values perfectly. Invest in design, ensure that it is engaging without offering unnecessary information, and most importantly, keep it current with regular news and updates.


2. Request Positive Reviews

This might sound oddly needy, but it is now pretty commonplace. Most of us understand the need for online support in order to stick out from the crowd, and if a customer is happy with a service or product, a ‘like’, ‘share’, or quick review is not too much to ask. So, make a review request a regular part of any promotional material you send out there. What have you got to lose?


3. Local and Online Support

Reach out to related businesses and influencers from your industry, as well as related businesses in your local geographical area. This is a good way to not only get your name around, but also to create a business community and support network around your brand. It is also a great idea to add your business details to any online communities related to your industry; groups and directories, for example.


4. Keep An Eye On Review Platforms

It is possible to track your online reputation with the help of applications such as Google Alert and RSS Reader. This will notify you of any talk about your company on blogs, review platforms and social media. Tracking this will allow you to see where you can improve more easily. Also, make sure that the profiles of your business on review sites are kept up to date and consistent across platforms; this is important for your tracking algorithms to work effectively and to illustrate that you are committed to being current.


5. Keep Your Output Positive and On-Brand

Positivity and consistency across all online output is important. There will be haters online, and you must ensure that your responses are not only positive but consistent with the values of you and your brand. Having a clear set of guidelines on the parameters in which your online output should sit is important in order send a clear message to the world about your companies processes and attitudes.


6. Have A Good Business

The most important thing when trying to build a well-regarded brand is simply to run a good business. If your service or product is of the highest quality and is well managed, hopefully the majority of your online traction will take care of itself!

Generating New Leads: Your SEO

GENERATING NEW LEADS: YOUR SEO

SEO (Search Engine Optimisation) does what is says on the tin; making sure all of your content is SEO rich increases the visibility of your business through search engines. The principles of this are actually quite simple to implement, and even a rudimentary application of its fundamental strategies can have a significant positive effect on your online visibility.

The biggest skill with SEO is to pepper it throughout your written content without anyone noticing. One you have that down, slipping it onto your various platforms should be no problem at all. Here’s a few ideas on how to get started…


1. Website Content Optimisation

Keywords. When people search for businesses like yours online, what words to they put into the search bar? The answer to this question will give you your keywords. If you can identify these keywords and then thread them amply and discreetly through your site, you will be well on the way to significantly enhancing your visibility.

Long Tail Keywords. These normally consist of three to four words, and are short phrases much more specific to your site than a single keyword. It is good to identify a few of these to put throughout your website for when a potential customer is searching quite specifically. For example, ‘body-building-gym-Liverpool’, is much more specific than ‘gym’.

Responsive Site. Make sure that there are various versions of your site appropriate to the device on which they are being viewed. Your website may look top drawer on a desktop, but might look terrible on a phone or tablet. Having as responsive site ensures that your domain is much more accessible and user friendly.


2. Active Blog

Most successful websites now have blogs. Although it is not essential, is has many positive effects on both your image and your SEO standings. Blogs make your business look active and up to date as well as offering an opportunity to cram more keywords and tags onto your platform.

Links. Linking to other relevant content on other sites strengthens your SEO. Try and do this as subtly as possible; integrating hyperlinks to relevant words and themes within your blog content.

Consistency. Google knows when you are being active. Activity and updates will keep your business buoyant within search engines. To sustain this, ensure that you are posting not only often, but consistently.

Quality. It is no use cramming your blog posts with links and keywords if they are not useful or do not make any sense. The content still has to be of a good quality. Customers will return to sites where they are guaranteed to engaged by what is being offered, and hopefully make noise about it online, which will, of course, support your SEO.


3. Image Tags

There are many ways in which you can sneak in keywords. One such way is to give any images you include in your online material an ‘alternative tag’. This is a setting that you will be able to access when you are uploading your images. Inserting a keyword or even a long tail keyword in this section will support your site with essentially invisible SEO.

Building A Good Reputation: Offline and General Practice

BUILDING A GOOD REPUTATION: OFFLINE & GENERAL PRACTICE

No matter how amazing your product is, how tight your business plan is or how noble your intentions are, a business’s success (especially a new one) ultimately lives or dies as a result of its reputation. Building a great reputation might seem straightforward in your head, but in practice, when there are so many other people involved, it can be a challenge to deliver your vision. 

Word of mouth is the best advertising you can get, and you want to ensure that what is being said about you and your business is all positive. Once the word is out, it is out of your control, so here are a few things you can do to make sure all the chat about you works in your reputation’s favour…


1. Follow Through:

The most important element to building a reputable brand is trust. You need to ensure that if you and your business promise something, that you deliver on that promise. This is a policy that you need to implement for both your customers and your staff, so that all that work with you feel that they are in a safe and capable pair of hands. 


2. Transparency

Honesty is also a highly valuable asset to a strong reputation. In every business there will be things that don’t go to plan, that’s just how it goes. You will be judged on how well you deal with these problems. Being honest about these not only shows that you are human, which is endearing, but also allows others to help and to sympathise. This creates further trust, community, and a richer resource for solving problems through teamwork.


3. Keep Your Filter On

Everything about your company should look intentional; always present as a business that is in control. There is a metaphor about the gracefulness of duck; although it appears to glide effortlessly across the water, its legs are motoring and racing away under the surface. You should look good, as should your team, your premises, your branding and your promotion. This presents an image of control, capability and professionalism; whatever the current situation may be. You never know who might be watching!


4. Feedback

By welcoming and encouraging feedback you show a willingness to do better. By striving to be better you are demonstrating a willingness to deliver a quality product to your customers that caters specifically to their wants and needs, and not to yours. It shows that you care.


5. Address Smack Talk

On occasion they may be rumours about your business. The mistake many make is to believe these will die away. Often, they do. But when they don’t, they can render permanent damage to a brand. So, if this does happen, make sure you address it publicly in as positive a way as possible. This will not only quell a rumour, but it will also show that you are not one to respond in an angry, brash or unprofessional manner.


6. Keep Talking

This is a habit that covers all previous points on this list, and is something that is important to both your staff and your clients. Be open and communicative at all times. The people around you need to be kept in the loop to feel informed and valued, and you need others to feel that they can come to you with any problem or idea that might crop up.

I am a personal trainer, should I be using Instagram?

I AM A PERSONAL TRAINER, SHOULD I BE USING INSTAGRAM?

With 500 million daily active users, Instagram is the platform that you and your personal training business needs to be using. When used alongside other digital channels Instagram can be a tool to communicate to your audience in a stylish and visual way, allowing you to easily create great images to show potential customers your products & services and the story behind it.

As a personal trainer instagram can be used as a type of diary of your fitness routines, workout locations and dietary techniques. As a trainer you can log how you keep fit and educate your audience about how you remain healthy which all helps to promote you and  your personal training services.


CONTENT IS KING

Great content will engage your audience so being careful about what you post is important however at the same time your Instagram needs to feel human so try not to make it look too overly polished. Think before you post, ask yourself – will they like this image? Is it helpful to them? Does it educate them? Is it relevant? Great content will keep your audience engaged so always keep this in mind when posting.


QUALITY OVER QUANTITY

Although you want to be posting frequently you always want to remain relevant and share content that serves a purpose. You may feel like you need to be posting constantly, but however frequent you post you can develop some sort of routine for your audience to sync with and if you have a lot to say then post away but if you’re struggling to find content then take time out to think about what you want to say, maybe have a look at setting up a social media calendar and plan some of your content ahead of time to ensure you have a steady flow of good quality posts.


TOOLS TO USE

There are many tools that you can use to help you create the best account. Some of these are free and will save you a lot of time and also will help you to create professional looking posts.

Canva – is a free tool with which is really easy to use. You can even pay for the service to for their added features.

Word Swag – is a mobile app which is only £3.99 that provides you with lots of templates and designs.

VSCO X – is a mobile app that offers a 7 day free trial. Make your images look professional with their powerful photo editor.

Try our suggested tools and let us know what you think. Do you use anything different? We’d love to hear how you manage your Instagram account.