Lifelong learning for personal trainers (routes through to added value and nutritionists)

Lifelong learning for personal trainers (routes through to added value and nutritionists)

Personal trainers and nutritionists go hand in hand. When you  are at the start of your personal training journey and are adapting to a new way of working based around the provision of fitness sessions to various clients. However, this is just the tip of the iceberg in terms of future opportunities within you new career. Consider the following and maximise your career potential:

1. Alternative revenue streams

Consider the bigger picture and explore what other lifestyle areas your clients may be interested in. Diet and lifestyle clearly go hand in hand – coaching in these areas can be a great add-on to a personal training service. Becoming a nutritionist is a natural way to develop your specialism because it offers such a close alignment to being healthy and helping your client understand exercise and fitness is also intrinsically linked to diet. It is important to also realise the difference between a dietitian and a nutritionists as the advice you give may need to have more professional backing.

Fitness aids can also form part of your wider PT product offer. Monitors and fitness trackers allow clients to measure achievements, showing progress and changes in the clients body.

Developing your own merchandise is also a great way to develop your brand and your business. It can help nurture a team spirit between you and the client and cultivate a sense of loyalty and retention.

2. Be flexible

Understand that your clients don’t necessary want long and intense personal training sessions. If possible split your sessions into half hours starting from 30 mins and working your way up. In doing this you are maximising your earning potential and showing clients that you are prepared to be flexible.

Group training programs can also be a cost effective approach for clients and can still give you a good return.

3. Incentivise your clients

We all love a discount – who doesn’t!! Discounts and packages can be very attractive and encourage long term buy in. Offering programmes complete with fitness, nutrition, lifestyle elements is another good way of solidifying client relationships.

Be flexible in your approach and carry this through to payment plans, allowing your clients to pay in a way that is realistic for them. In doing this you’re far more likely to retain your clients in the long term rather than in short bursts.

Learn to manage your time as you become a personal trainer

Learn to manage your time as you become a personal trainer

Time management for a personal trainer is critical. Allocating time to the various areas that make up our role can be challenging but once you’ve mastered it, life as a PT will become so much simpler!

Consider the following for a more structured and cohesive day:

1. Goals!

Ask yourself, ‘what are my goals for the day, week month?’ – note them down and refer to them regularly. List your objectives and tick them off when you’ve hit your target.

2. Make decisions and stick with them

Being decisive, making clear decisions and sticking with them will help you feel more in control and give you a clear purpose and objective.

3. Priorities

Understand what is important and list your aims in order of priority.

4. Delegate

Do you really have to do everything yourself? Are there certain tasks that you can ask others to do? If so, and its cost effective, then do it!

 Look after your well-being.


Do you have a tendency to say yes to everything? This isn’t always the best route. Sometimes it’s ok to say no and to recognise you have enough your plate. Always look after yourself and know your limits.

Make sure you use the resources and tools available to you like our BMR calculators. And all our resources just to save you that extra bit of time. There’s no point in reinventing what’s already out here.

Useful resources for your personal trainer certification


Professional development is an important part of your journey to becoming a qualified full or part time personal trainer. Finding the time to study and balancing that with practical growth and general business development can be a challenge. Luckily for us in today’s internet-savvy world of work and leisure, there are some brilliant online tools that can help you learn remotely as you work towards your personal trainer certification.

Check out some of these brilliant websites:

1. Grammarly

For many personal trainers, writing isn’t our greatest strength but is a necessary part of our study. To make life easier and for a touch of guidance, take a look at ‘Grammarly’ and benefit from some guidance, advice and checks on how spot on your grammar really is.

Visit their website.

2. Schooltraq

Planning is an important part of studying as is recognising and meeting deadlines. If you feel you would benefit from a touch more structure, ‘Schooltraq’ could be for you, helping plan and track your work with updates through your phone.

Learn more here.

3. Evernote

A long establish and well used online tool, ‘Evernote’ is incredibly useful for personal trainers on the go! With so many new and different aspects of study to consider, it’s a great idea to make notes when you’re on the move – ‘Evernote’ allows you to do exactly this on whichever device your using.

Have a look here Evernote.

4. Udemy

If you feel that you would benefit from some extra learning in certain areas – first aid or nutrition for example – the Udemy site is a perfect tool. Here you can access thousands of on line training courses that can help you build your personal training learning portfolio.

Take a look here website

4. HowToStudy

This is a really useful learning aid that offers relevant advice on how best study for a specific subject, in this instance personal training. Also included are essential guides, visual learning, mind mapping and a lot more!

Find out more here website.

Generating New Leads: Your Website


Fresh custom is essential to growing your business. Not only do new customers bring in more revenue, but they are also a great asset when it comes to spreading the word about how fantastic you and your brand are. But the online market is so very crowded, and people like to go with what they know. So, how do you both stand out from the crowd and convince potential customers to step out of their comfort zone and take a chance on your service?

Having an online strategy for lead generation is now an absolute ‘must-have’ for any company. This idea can sound alien or even intimidating, but there are actually some very simple steps you can take to ensure that your website is in the best place possible to start creating some fresh custom. 

1. Identify Your Best Traffic Platforms

First of all, look at what is already working for you. Conduct an audit of all your online channels and platforms to see where the majority of your online traffic and engagement is coming from. The most common sources of high customer interaction are the following: Social Media, E-mail Marketing, Blog Posts and Live Chats.

If, for example, it turns out that most people click through to your site via Social Media, you need to ensure that the content that they click through to keeps them interested and coming back form more. Indeed, if the page your customers come to can encourage them to share content related to you (videos, blogs, memes, etc.), so much the better for spreading your brand.

2. Optimise Your Process

How do you know if one version of your site works better than another? The best way to work this out is to run an A/B test. This will essentially split the visitors your site down the middle, half will get one version of your landing page, the other half will gain access to the alternate. You will then gain statistics as to which version works best for lead generation. In this instance we measure lead generation by the number of visitors that are engaged enough by your content to furnish you with the personal information that would render them a legitimate lead.

In order to improve your website’s overall effectiveness you will need to test various versions of your ‘Calls to Action’, your ‘Landing Pages’ and your ‘Thank-you pages’.

3. Homepage CTA’s

A CTA (Call to Action) is essentially a link that tells your customers exactly what you want from them. These should be present and clear on your home and landing pages. The most common and effective calls to action are…

Subscribe Buttons. Generally speaking customers aren’t ready to fully engage the first time they visit your site, so a barrage of information and pressure to buy is a real turn off. However, a subscription for updates is much less aggressive, and requires no real effort or obligation from them.

Free Trial. This is an incredible way to create business. First of all, everybody loves free stuff, so a free trial is sure to entice. Also, in order to gain access to your free trial your customer will need to provide their personal information, or their e-mail address at he very least. This way you have created an opportunity to prove the quality of your product and gained a legitimate lead.

4. Keep Testing

These are just a few of the basic ways to optimize lead generation. Whether you graduate to more advanced methods or not, they key to all of this is to never sit back and stop testing. Always strive to keep ahead of the curve and to develop your relationship with your customers; both current and potential.

What Are Your Legal Privacy and GDPR Requirements?


The GDPR (General Data Protection Regulation) is a set of rules laid about by the EU in May 2018 around how businesses are required to deal with personal data. Sounds like a right laugh when you put it like that doesn’t it? But whether you like it or not, whatever your business model, you must make sure that you comply with these rules. Although it is an EU law, it is showing no signs of changing, regardless of the status of Britain’s membership. Now, this may seem daunting, but if you are vigilant about your data practices from the outset, hopefully the task won’t be too arduous.

If you click here you will find a very comprehensive and lengthy checklist on what to do to ensure your GDPR compliance. However, before you delve in to that, take a look at our slightly less stressful list of principles upon which the GDPR has been built. With any luck you will find that you are already more compliant than you first thought…

1. Be Lawful, Transparent and Fair

Lawful. Any information you acquire from a client must have been obtained by lawful means. All of these are laid out in the official GDPR guidelines.

Transparent. You must make is explicitly clear what you are using a client’s data for, how long it will be kept and what the processing time will be.

Fair. Basically, you need to keep your word to your clients as regards their data. You must only use the information they have given you for what you have told them you would. No extras!

2. Collect the Minimum Data Required

The GDPR is designed to ensure that you collect only the data that is required to carry out your business. To comply with the regulation, you will have to prove that the information you collect is relevant to your business. So, when creating your data policy, be as economic as possible.

3. Accurate and Up-To-Date

Any personal information you collect needs to be kept up to date. If personal details or accounts are out of date, they need to be gotten rid of as retaining outdated information is in breach of the GDPR.

4. Specific Retention Period

All data collected should be collected in the understanding that it will only be retained for a certain period of time. You will have to prove that the retention of the data for your chosen period is of genuine use and benefit to your business. Any information kept after the specified time will need to be removed from your system.

5. Security

Your collected data must be anonymous where possible, and all of the data you process should be under the protection of sufficient cyber security measures. Essentially, you must be able to prove that all of your information is safe from hackers and that it has a number of fail-safe measures in place.

6. Accountability

Every data policy and every system put in place needs to have been carefully planned and recorded in official documentation. This means that every decision made around day-to-day data collection can be justified or measured against your official business policies and guidelines.

These are the GDPR principles in simple form. If you already do all of these then you are on the right lines already. If not, it would be best to align your business with these principles before diving in to the full GDPR checklist.

Building A Good Reputation: Online Profile


As you probably know, you cannot build a successful business these days without a strong and positive online presence. The online side of your business should not be undervalued or under-resourced and should be taken seriously as it is can be un unpredictable and quickly developing beast.

The internet has the ability to make a sensation of you and your business, but it can also drag it down. This is not entirely in your control, but there are many things you can enact as part of your online practice to ensure that your brand gains the traction that you desire.

1. User Friendly Website

Anyone interested in your business is bound to visit your website. I don’t know about you, but when a company’s website is either outdated, badly designed or difficult to navigate I tend to go off the brand a little. Your site is your shop window, the thing that will switch a potential customer either on or off, so it should reflect your brand and its values perfectly. Invest in design, ensure that it is engaging without offering unnecessary information, and most importantly, keep it current with regular news and updates.

2. Request Positive Reviews

This might sound oddly needy, but it is now pretty commonplace. Most of us understand the need for online support in order to stick out from the crowd, and if a customer is happy with a service or product, a ‘like’, ‘share’, or quick review is not too much to ask. So, make a review request a regular part of any promotional material you send out there. What have you got to lose?

3. Local and Online Support

Reach out to related businesses and influencers from your industry, as well as related businesses in your local geographical area. This is a good way to not only get your name around, but also to create a business community and support network around your brand. It is also a great idea to add your business details to any online communities related to your industry; groups and directories, for example.

4. Keep An Eye On Review Platforms

It is possible to track your online reputation with the help of applications such as Google Alert and RSS Reader. This will notify you of any talk about your company on blogs, review platforms and social media. Tracking this will allow you to see where you can improve more easily. Also, make sure that the profiles of your business on review sites are kept up to date and consistent across platforms; this is important for your tracking algorithms to work effectively and to illustrate that you are committed to being current.

5. Keep Your Output Positive and On-Brand

Positivity and consistency across all online output is important. There will be haters online, and you must ensure that your responses are not only positive but consistent with the values of you and your brand. Having a clear set of guidelines on the parameters in which your online output should sit is important in order send a clear message to the world about your companies processes and attitudes.

6. Have A Good Business

The most important thing when trying to build a well-regarded brand is simply to run a good business. If your service or product is of the highest quality and is well managed, hopefully the majority of your online traction will take care of itself!

Generating New Leads: Your SEO


SEO (Search Engine Optimisation) does what is says on the tin; making sure all of your content is SEO rich increases the visibility of your business through search engines. The principles of this are actually quite simple to implement, and even a rudimentary application of its fundamental strategies can have a significant positive effect on your online visibility.

The biggest skill with SEO is to pepper it throughout your written content without anyone noticing. One you have that down, slipping it onto your various platforms should be no problem at all. Here’s a few ideas on how to get started…

1. Website Content Optimisation

Keywords. When people search for businesses like yours online, what words to they put into the search bar? The answer to this question will give you your keywords. If you can identify these keywords and then thread them amply and discreetly through your site, you will be well on the way to significantly enhancing your visibility.

Long Tail Keywords. These normally consist of three to four words, and are short phrases much more specific to your site than a single keyword. It is good to identify a few of these to put throughout your website for when a potential customer is searching quite specifically. For example, ‘body-building-gym-Liverpool’, is much more specific than ‘gym’.

Responsive Site. Make sure that there are various versions of your site appropriate to the device on which they are being viewed. Your website may look top drawer on a desktop, but might look terrible on a phone or tablet. Having as responsive site ensures that your domain is much more accessible and user friendly.

2. Active Blog

Most successful websites now have blogs. Although it is not essential, is has many positive effects on both your image and your SEO standings. Blogs make your business look active and up to date as well as offering an opportunity to cram more keywords and tags onto your platform.

Links. Linking to other relevant content on other sites strengthens your SEO. Try and do this as subtly as possible; integrating hyperlinks to relevant words and themes within your blog content.

Consistency. Google knows when you are being active. Activity and updates will keep your business buoyant within search engines. To sustain this, ensure that you are posting not only often, but consistently.

Quality. It is no use cramming your blog posts with links and keywords if they are not useful or do not make any sense. The content still has to be of a good quality. Customers will return to sites where they are guaranteed to engaged by what is being offered, and hopefully make noise about it online, which will, of course, support your SEO.

3. Image Tags

There are many ways in which you can sneak in keywords. One such way is to give any images you include in your online material an ‘alternative tag’. This is a setting that you will be able to access when you are uploading your images. Inserting a keyword or even a long tail keyword in this section will support your site with essentially invisible SEO.

Building A Good Reputation: Offline and General Practice


No matter how amazing your product is, how tight your business plan is or how noble your intentions are, a business’s success (especially a new one) ultimately lives or dies as a result of its reputation. Building a great reputation might seem straightforward in your head, but in practice, when there are so many other people involved, it can be a challenge to deliver your vision. 

Word of mouth is the best advertising you can get, and you want to ensure that what is being said about you and your business is all positive. Once the word is out, it is out of your control, so here are a few things you can do to make sure all the chat about you works in your reputation’s favour…

1. Follow Through:

The most important element to building a reputable brand is trust. You need to ensure that if you and your business promise something, that you deliver on that promise. This is a policy that you need to implement for both your customers and your staff, so that all that work with you feel that they are in a safe and capable pair of hands. 

2. Transparency

Honesty is also a highly valuable asset to a strong reputation. In every business there will be things that don’t go to plan, that’s just how it goes. You will be judged on how well you deal with these problems. Being honest about these not only shows that you are human, which is endearing, but also allows others to help and to sympathise. This creates further trust, community, and a richer resource for solving problems through teamwork.

3. Keep Your Filter On

Everything about your company should look intentional; always present as a business that is in control. There is a metaphor about the gracefulness of duck; although it appears to glide effortlessly across the water, its legs are motoring and racing away under the surface. You should look good, as should your team, your premises, your branding and your promotion. This presents an image of control, capability and professionalism; whatever the current situation may be. You never know who might be watching!

4. Feedback

By welcoming and encouraging feedback you show a willingness to do better. By striving to be better you are demonstrating a willingness to deliver a quality product to your customers that caters specifically to their wants and needs, and not to yours. It shows that you care.

5. Address Smack Talk

On occasion they may be rumours about your business. The mistake many make is to believe these will die away. Often, they do. But when they don’t, they can render permanent damage to a brand. So, if this does happen, make sure you address it publicly in as positive a way as possible. This will not only quell a rumour, but it will also show that you are not one to respond in an angry, brash or unprofessional manner.

6. Keep Talking

This is a habit that covers all previous points on this list, and is something that is important to both your staff and your clients. Be open and communicative at all times. The people around you need to be kept in the loop to feel informed and valued, and you need others to feel that they can come to you with any problem or idea that might crop up.

Can personal trainers make money on Instagram?


Product placement and sponsorship is another potential revenue stream for you to use as a personal trainer. If you think about the bigger accounts that you follow you’ll be able to notice that all of them do it at some point.  Once you’ve grown a big enough audience on your channel you can approach brands that suit you and your business and work together.

You will notice this on the personal trainers you should be following on Instagram blog post. Big industry influencers link themselves to products and organisations that can help them and their business but also compliment their brand too.

What Can You Make Money From?

Think about the products or organisations that you like yourself and also companies that share your beliefs eg. is it ethically made? Who is it associated with?

This is important as you will be directly associated with these companies. Make sure that you make an educated decision before you go into business with anyone.

So get building your audience! Once you’ve gain a following you’ll be able to approach companies to see if you can generate another stream of income. You need to be clever in business and this is a legitimate way for you to work within the industry and also help you to get noticed by being associated with other bigger brands.

If you haven’t yet set yourself up as a personal trainer and looking to start, get qualified today with courses from Body Focus – find out more.


The secret to good content – what every personal trainer should know


What Is Your Style?

As a personal trainer you will have a certain style and you will naturally write and post in a certain way – you are your brand. The branding on all your communications should reflect you and feel right. Once you’ve found it, develop it and ensure that everything you do is within this style so your audience becomes familiar and recognises you straight away.

Know Your Audience:

What should influence your content and be the main reason for the content you create is your target audience. Who is your audience? What is their age, gender, location? This will have a massive impact on the type of content you create.

Eg. If you have a larger male audience then maybe you would use more of a masculine design and share content that speaks more to them.

What Are Your Competitors Doing?

Have a look at your competitors. What are they doing? What style and tone are they using?

Get some inspiration and see how you can create your own content using some of their ideas. There is nothing wrong with developing upon someone’s idea but be sure that you make it your own.

Get Organised

Content can take time to create but if you’re organised you can plan out you activity. It’s important to look ahead so you don’t miss any key dates that can help your business. There are loads of free resources online where you can build calendars, schedule content or quickly create a plan so you can make sure you stay on top of those important dates.

Be Brave

Don’t be scared to try new things, setting up and creating something new is scary but it’s important to be brave and bold when creating and sharing content. Let’s be honest we only remember the content that  is different and stands out so you need to experiment to see what works.

You Don’t Always Have To Spend Money To Make Money

If it’s a bad idea no matter how much money you throw at it your audience will notice so you’ll be glad to know that you don’t need a massive budget to create something that people will like. Using your smartphone is a great place to start, start taking pictures, short videos and build up a catalogue of content that you can share.

There are many types of trainers out there and you are one of them. Research is the best place to start and see what you like and how you want to represent yourself before you get started. More importantly GET STARTED, you will find a rhythm and you will soon be great content creators. Before you begin to share your content you should also make sure that you’re qualified and able to train. Body Focus provides a range of courses for fitness professional – find out more