I am a personal trainer, should I be using Instagram?


With 500 million daily active users, Instagram is the platform that you and your personal training business needs to be using. When used alongside other digital channels Instagram can be a tool to communicate to your audience in a stylish and visual way, allowing you to easily create great images to show potential customers your products & services and the story behind it.

As a personal trainer instagram can be used as a type of diary of your fitness routines, workout locations and dietary techniques. As a trainer you can log how you keep fit and educate your audience about how you remain healthy which all helps to promote you and  your personal training services.


Great content will engage your audience so being careful about what you post is important however at the same time your Instagram needs to feel human so try not to make it look too overly polished. Think before you post, ask yourself – will they like this image? Is it helpful to them? Does it educate them? Is it relevant? Great content will keep your audience engaged so always keep this in mind when posting.


Although you want to be posting frequently you always want to remain relevant and share content that serves a purpose. You may feel like you need to be posting constantly, but however frequent you post you can develop some sort of routine for your audience to sync with and if you have a lot to say then post away but if you’re struggling to find content then take time out to think about what you want to say, maybe have a look at setting up a social media calendar and plan some of your content ahead of time to ensure you have a steady flow of good quality posts.


There are many tools that you can use to help you create the best account. Some of these are free and will save you a lot of time and also will help you to create professional looking posts.

Canva – is a free tool with which is really easy to use. You can even pay for the service to for their added features.

Word Swag – is a mobile app which is only £3.99 that provides you with lots of templates and designs.

VSCO X – is a mobile app that offers a 7 day free trial. Make your images look professional with their powerful photo editor.

Try our suggested tools and let us know what you think. Do you use anything different? We’d love to hear how you manage your Instagram account.

Leave a Reply

Your email address will not be published. Required fields are marked *